PEPPERDINE UNIVERSITY
5/24/2012

Recycling organization talks trash

SCOTT MILLER
News Assistant

“Be nice. Recycle.”

The Earth Campaign’s call to action will be in full swing next week as the student-led group will be hosting several events to raise awareness about recycling and environmentalism. From April 2 to 4, the Earth Campaign will host events in Joslyn Plaza, the Caf, and the Hahn Fireside Room as part of the mission to inform students about environmental issues, such as recycling and global warming.

Monday will be the first day of the three-day-long event. Junior co-coordinator and  group director Natalie Horne called that day “Information Day,” because the group will be stationed in the Caf from 11 a.m. to 2 p.m., handing out free washable water bottles, as well as giving information about the group and the environment.

“Obviously, we have a limited number of water bottles,” Horne said. “But we want people to have a bottle they can take and fill up in the Caf instead of using all the paper Coke cups.”

Tuesday, the group will be hosting a free screening of the Academy-Award-winning film, “An Inconvenient Truth” in the Hahn Fireside Room at 8 p.m. Attendants will be admitted until the capacity limit is reached, Horne said.

Wednesday is the last day of the program, what Horne calls “the culmination day.” After Convo, the Earth Campaign will be stationed in Joslyn Plaza outside the Caf and Elkins Auditorium from 11 a.m. to 4 p.m., to gather cans and bottles from students, and exchanging them for raffle tickets. At 4 o’clock, free pizza will be given to the first 100 people who show up. The raffle will also take place at this time. Horne said a number of different prizes will be given away, from Subway sandwiches to larger prizes that have not been revealed.

The Earth Campaign is an extension of a class project that was created by Horne and seven other women for a Public Relations class. After they did the project for class, the women decided they were so passionate about the cause that they wanted to go one step further and actually implement and execute their plan.

Senior Jessica Childress, publicity director for the group, said the response from staff and students has been “overwhelmingly positive.”

“There are two distinctive groups,” Childress said. “One that doesn’t know much about the issue, but is excited to learn about it and the other that is really passionate about it and are excited to have such a high-profile event at Pepperdine and have the first group become educated.”

Horne also said she has been receiving a lot of positive feedback from students.

 “I’ve even gotten a few Facebook messages from people that had been invited to our [Facebook] group,” Horne said. “They were really positive, saying that they were really passionate about it but didn’t know how to go about getting anything done.”

Freshman A.J. Couvrette plans on attending at least a couple of the sponsored events. He said the campaign was a good idea for students.

“It’s really cool that the group is giving us this information but also getting us interested with the water bottles and the pizza and everything,” Couvrette said. “I’m looking forward to having all that information presented to us, so we can make our own judgments about it.”